Junior: Writing Your Way Ahead In Advertising. Thomas Kemeny, Jeff Goodby
Junior-Writing-Your-Way-Ahead.pdf
ISBN: 9781576879122 | 180 pages | 5 Mb
- Junior: Writing Your Way Ahead In Advertising
- Thomas Kemeny, Jeff Goodby
- Page: 180
- Format: pdf, ePub, fb2, mobi
- ISBN: 9781576879122
- Publisher: powerHouse Books
Downloads books on tape Junior: Writing Your Way Ahead In Advertising 9781576879122 (English Edition) by Thomas Kemeny, Jeff Goodby RTF DJVU ePub
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he’s stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy–everything from headlines to scripts to experiential activations–giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
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Junior: Writing Your Way Ahead in Advertising by Thomas Kemeny
Junior book. Read reviews from world's largest community for readers. There are a lot of great advertising books, but none that get down in the dirt with
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I've supported myself one way or another as a writer or in something to do with her leaving Henderson to go to work for Leslie Advertising, also in Greenville, and, and once she had launched Weber Associates, I became in effect a junior,
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